Hi, I'm Layne!

I'm a Social Media & Marketing Strategist with 5+ years of experience building brands across luxury, lifestyle, hospitality, travel, media, and retail.

I've managed social communities of 230K+ followers and generated 10M+ views, working with brands including NOBLEMAN Magazine, Nobu Hotels Magazine, and Iconic Timepieces, as well as Nobu Hotels & Restaurants properties worldwide.

My work spans social media, content, editorial, and digital marketing, from strategy and creative direction to production, editorial writing, email marketing, and website content.

What sets my approach apart is my ability to take a project from concept to execution and beyond, from planning and producing a photoshoot to turning that content into social, email, editorial, and web. This creates a more cohesive brand presence while getting more value from every piece of content.

With a background rooted in luxury hospitality and lifestyle, I'm especially passionate about travel, hospitality, food, and fashion, combining thoughtful strategy with strong storytelling to create elevated content that drives results.